Site Marketing Services

Site Marketing Plans
The most effective way to market your site is to integrate site marketing into your overall marketing plans. Together, site marketing and general marketing should support your long-range business goals and intermediate objectives. With a site marketing plan from Watermelon Mountain, you'll have a detailed roadmap to creating a presence for your Web site, including a budget and schedule. If you want, we can plan and/or execute a coordinated site launch program.
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Site Optimization for Marketing Effectiveness
The most effective sites not only attract initial viewers, but keep them on the site and bring them back for repeat visits. Watermelon Mountain can evaluate your current site or site design plans. We'll recommend changes or features to extend viewers' time on site and encourage multiple visits. These features may include anything from calls-to-action or internal banners to incorporating a message board or contest, or adding an affiliate or donation program.
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Custom Search Engine Submissions
If your site doesn't appear within the top 10 results reported for a keyword, there's little likelihood of receiving a hit from a search engine. Using Word Tracker and Web Position software, Watermelon Mountain will analyze your current rankings on 15 major search engines, recommend keywords and other metatags, and suggest ways to optimize your pages to produce higher rankings. We make custom submissions by hand to avoid spamming and will submit to dozens of other search engines and directories selected specifically for your target audience.
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Link Campaigns
Linking from another site is the second of three ways that people reach your site. An effective campaign develops at least 100 inbound links from relevant sites ("popularity") that your target audience is likely to visit. A custom link campaign from Watermelon Mountain will improve your search engine ranking, which incorporates "popularity" in the computation of results.
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Word-of-Web & Viral Marketing Campaigns
Creating a "buzz" on the Web is always a challenge. The best campaigns use word-of-mouth and testimonials to recommend your site. To boost traffic to your site, Watermelon Mountain uses a variety of techniques: online press releases, announcement sites, hot site/cool link reviews, award site submissions, newsgroups, public and opt-in listservers, viral marketing, and chat room conversations.
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Online Advertising
Online banner advertising has a reputation for low click-through rates (CTR) of 1/2% or less. However, if you identify a highly targeted site that reaches your desired audience, your banner can assist with branding, while yielding a 3-5% CTR. Watermelon Mountain will identify the best sites for your banner ads, research site demographics and negotiate rates, as well as explore appropriate banner ad exchanges. We will buy advertising for you at standard agency rates.
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Opt-in Email Campaigns
Permission (opt-in) email is one of the most cost-effective ways to drive traffic to your site, with a link rate approaching 5%. Watermelon Web can conduct a campaign based on on-site registration and your own listserver, help you purchase the appropriate opt-in email lists, or use public lists to get your message out without spamming or irritating your target audience.
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Offline Marketing Campaigns
Visitors type in your URL as the result of offline marketing campaigns. This includes advertising in other media and using your URL on promotional items, packaging, and stationery. Watermelon Mountain can recommend appropriate offline marketing techniques within these categories, as well suggest and coordinate special events, community activities, and other programs to increase site recognition and loyalty.
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