Site Management Services

Confused? Overwhelmed? Befuddled? Web development offers flood your mail
box. Your staff already works overtime, and no one can take on another task.
You're not sure where to begin.

Outsource your site management for initial development or long-term support.Let us help you locate the right service providers, set up a development schedule and budget, or keep your site current. We offer:

Site Evaluation, Design & Planning
Creating or re-developing a Web site can be daunting. Watermelon Mountain can evaluate your current site and help you establish goals and objectives for your new one. We can create a site index with appropriate navigation to use as the basis for your new design. If you'd like, we'll write a request for proposals (RFP), identify and evaluate appropriate vendors, and establish a site budget and schedule. We can even help you select appropriate development software, catalog/shopping cart programs, or hardware.
back to top

Site Policies & Team Formation
Many companies find that the demands of a Web site overlap the responsibilities of Information Systems, Public Affairs, and Marketing departments. This may lead to confusion, if not conflict. Watermelon Mountain can help you resolve these situations, establish a Web Advisory Council, and select or hire staffers needed to develop and maintain site content. We can work with your staff to create and implement policies regarding the responsibility for Web page content, processes for updating and retiring pages, and procedures for content approval.
back to top

Site Operations
Many companies lack adequate in-house resources to manage an intensive site development process. Others prefer to outsource ongoing site maintenance and updating. Watermelon Mountain can absorb as many day-to-day site operations functions as you like, leaving you free to focus on strategic issues, policy, planning and site performance.
back to top

Copy Writing
Writing for the Web is an art in itself. Many companies have discovered that simply reprinting brochures doesn't work. Watermelon Mountain can write Web copy for you, or train your staff to organize content and write appropriately. Whether you need Web pages, email messages, newsletters, or text ads, we can supply a talented Web writer to meet your needs.
back to top

Content Acquisition
In addition to copy, your Web site may need photos, animations, audio, streaming video, or virtual reality imagery. Watermelon Mountain can assist with stock photo searches, write audio or video scripts, locate appropriate vendors for multimedia elements, and produce whatever multimedia you need. Or you may need expert assistance with online merchandising, since stocking an online store and creating an online catalog takes as much skill as their offline counterparts.
back to top

Site Maintenance & Updates
Every site needs constant updating to stay fresh and retain its audience. Watermelon Mountain can work with your staff to provide new content, imagery, or catalog items, create new survey questions or coupons, or generate new multimedia. We can conduct essential site testing during development and work with your development staff to fix bugs and correct content errors on a regular basis.
back to top

Statistical Monitoring
Web site statistics are a critical element in evaluating site performance: not just sales and shopping cart numbers, but inbound link popularity, site submission records, search engine rankings, and site statistics. Watermelon Mountain can "read the tea leaves" for you. We'll monitor and interpret site statistics--from site traffic to time on site and referral pages. We'll provide an executive level report, and recommend changes in site marketing or content based on results.
back to top